CampaignReel

Ad placement specs against what generators output

Hedra publishes seven shapes including both ultrawides

The Character-3 page lists 1:1, 4:3, 3:4, 16:9, 9:16, 9:21 and 21:9. Twenty-one by nine appears on three entries in this register; nine by twenty-one appears on this one alone, which makes the list the widest range of shapes published anywhere on these sheets. As of 2026-09-22.

Where a vertical ultrawide is usedNine by twenty-one is published on this page and nowhere else here. No ad surface in this register states it, so what it serves is a panel rather than a full-screen placement.Shapes a surface asks forShapes this page addsVertical9:16, from a pixel floor9:16, and 9:21 as wellHorizontal16:9, from a pixel floor16:9, and 21:9 as wellSquare1:1, from a pixel floor1:1Seven values, and no condition tying them to a tier
Fig. 1 A very tall strip survives heavy interface overlay at the top and bottom of a phone screen.
What each page puts in writingFilled where the page states something in that column, hollow where it does not address it.What each page puts in writingValuesAppearances elsewhere in this registerAppearances elsewherein this registerBroadcast and squareBroadcast and square — Values: 16:9, 9:16, 4:3, 3:4, 1:1Broadcast and square — Appearances elsewhere in this register: Common to several entriesHorizontal ultrawideHorizontal ultrawide — Values: 21:9Horizontal ultrawide — Appearances elsewhere in this register: Three other entriesVertical ultrawideVertical ultrawide — Values: 9:21Vertical ultrawide — Appearances elsewhere in this register: None
Fig. 2 Filled where the page states something in that column, hollow where it does not address it.
The seven values, and which of them are unique here. Recorded 2026-09-22.
GroupValuesAppearances elsewhere in this register
Broadcast and square16:9, 9:16, 4:3, 3:4, 1:1Common to several entries
Horizontal ultrawide21:9Three other entries
Vertical ultrawide9:21None

Inclusion rule. Ratios this model page publishes for Character-3, grouped by how often the same value appears elsewhere in this register. Figures for the vendor's other models are not carried. Order. Most common group first, then the two outliers.

1A vertical ultrawide has no placement here and a real use

No surface this register reads states nine by twenty-one. What uses it is the frame inside a frame: a very tall strip that survives heavy interface overlay at top and bottom, or a panel in a designed layout rather than a full-screen ad.

The register records it because the shape column is a record of what can be generated, not of what a placement demands. A shape that exists on one page and nowhere else is the kind of fact a plan discovers late if nobody wrote it down.

2Seven shapes beside a ten minute ceiling

The same page publishes a maximum duration of ten minutes and three resolution rungs, with no condition tying any list to another. So every combination multiplies out: a square 540p piece of any length up to the ceiling, or an ultrawide 1080p one.

Among the entries in this register that publish a shape list at all, this is the only one where a very long run and an unusual shape are both available without a stated condition. Whether the corners were tested is not something the page says.

3What a long shape list is worth for a campaign

Short-form advertising is normally one idea cut for several surfaces. Where the shapes exist as generation parameters, each cut is generated in its own frame; where they do not, the cuts are crops from a master and the subject drifts towards the edge.

Seven values means the crop step can be skipped entirely for every surface this register reads. That is the practical value of this cell, and it holds whether or not a presenter performance is the right form for the brief.

4Where this cell sits in the column

Aspect ratio, generator by generatorWhat each generator says about shape, Hedra marked. Hollow means the page addresses it nowhere. Recorded 2026-09-22.Aspect ratio, generator by generatorAspect ratioAmazon Nova Reel — Aspect ratio: Not statedAmazon Nova ReelCogVideoX — Aspect ratio: Not statedCogVideoXGoogle Veo — Aspect ratio: 16:9 and 9:16Google VeoGrok Imagine — Aspect ratio: Seven, 16:9 the defaultGrok ImagineHedra — Aspect ratio: Seven, including 9:21 and 21:9HedraHeyGen — Aspect ratio: 16:9 or 9:16HeyGenKling AI — Aspect ratio: Not statedKling AILTX-Video — Aspect ratio: Not statedLTX-VideoMiniMax — Aspect ratio: Six, required for text-to-videoMiniMaxPika — Aspect ratio: Not statedPikaPixVerse — Aspect ratio: Eight on version 6PixVerseRunway — Aspect ratio: Seven pixel pairsRunwaySceneMixer — Aspect ratio: 9:16 and 16:9SceneMixerVidu — Aspect ratio: Not statedViduWan 3.0 — Aspect ratio: Six, adaptive by defaultWan 3.0
Fig. 3 What each generator says about shape, Hedra marked. Hollow means the page addresses it nowhere. Recorded 2026-09-22.
Every generator in the register on the aspect ratio column, with Hedra marked. Recorded 2026-09-22.
GeneratorAspect ratio
Amazon Nova ReelNot stated
CogVideoXNot stated
Google Veo16:9 and 9:16
Grok ImagineSeven, 16:9 the default
HedraSeven, including 9:21 and 21:9
HeyGen16:9 or 9:16
Kling AINot stated
LTX-VideoNot stated
MiniMaxSix, required for text-to-video
PikaNot stated
PixVerseEight on version 6
RunwaySeven pixel pairs
SceneMixer9:16 and 16:9
ViduNot stated
Wan 3.0Six, adaptive by default

Inclusion rule. Every generator in the register, carrying whatever its own page says about output shape. Six rows say nothing and are marked hollow rather than dropped. Order. Alphabetical by generator name.

5Sources

Read from the Hedra Character-3 model page, checked 2026-09-22. The column itself is described on aspect ratio, and the rule that keeps surfaces and generators apart is on method. Next along this column: Runway, Amazon Nova Reel.