CampaignReel

Ad placement specs against what generators output

Which entries are model cards, not products

Two entries in this register are model cards for open weights rather than product pages. They publish what the released model does: exact pixel sizes, frame counts, frame rates and divisibility rules. They publish no price, no tier and no shape. As of 2026-09-22.

What a card answers and what it does notDivisors, frame counts and frame rates are the quantities an operator budgets. Length in seconds, shape, tier and price are what a buyer reads, and a card supplies almost none of them.An operator's questionsA buyer's questionsWhat the card answersFrames, pixels, divisors, ratesAlmost nothingWhat is missingNothing importantSeconds, shape, tier, priceColumns filled hereFrame rate, resolutionLength only by arithmeticTwo entries in this register are cards rather than products
Fig. 1 A hosted service running the same weights would be its own entry, read from its own page and dated separately.
What a model card publishes and what it leaves out. Recorded 2026-09-22.
ItemWhat is publishedDetail
What they do publishPixels, frames, rates, divisorsThe quantities someone running inference budgets
What they do not publishPrice, tiers, shapesThe columns a buyer usually reads first
Where they sit in this registerTwo of fifteen entriesBoth fill the frame rate column

Inclusion rule. Entries read from a model card published by the organisation that released the weights. A hosted service reselling the same weights would be a separate entry read from its own page. Order. What is published first, then what is not.

1A card answers an operator's questions, not a buyer's

Frames divisible by eight plus one, resolutions divisible by thirty-two, eight frames a second, forty-nine frames: these are the numbers that matter to someone fitting a job into memory on their own hardware.

A media buyer reads none of them first. What a buyer wants is a length in seconds, a shape, a tier and a price, and a card supplies the first only by arithmetic and the other three not at all.

2The cards fill the column no product page does

Both model cards publish a frame rate, and the only other entry that does is a vendor user guide. No rate card and no API reference in this register mentions one.

That is because a rate is not billed and is rarely a parameter. On a card it is unavoidable, because the frame count is the quantity being described, and the rate is how that count becomes a duration.

3Neither card should be read as a product limit

Hosted services run these weights with their own parameters, quotas and prices. An entry in this register records the page it names, so a card's figures describe the released model and not every service built on it.

Where a hosted version publishes its own page, it would be its own entry with its own check date. The register does not merge the two, because a card and a rate card are not making the same kind of promise.

  • Frame rate
    8 frames per secondfrom the model card tableCogVideoX-5B model card / recorded 2026-09-22
  • Shapes and lengths the model accepts
    Resolutions that are divisible by 32 and number of frames that are divisible by 8 + 1Lightricks LTX-Video model card / recorded 2026-09-22
  • Inference resolution
    720 x 480, no support for other resolutionsfrom the model card tableCogVideoX-5B model card / recorded 2026-09-22

4From brief to placement

For ad work around “Cards, not products”, SceneMixer's pages explain how its ad projects are produced:

The final cut ends on an end card: your main image plus four lines — Brand, Product name, Tagline, Call to action. The first two are read from your photo and your brief; the tagline and call to action are written with the script.

SceneMixer, The End Card (read 2026-10-13)

Episode 1 opens on the conflict within 5 seconds, establishes the lead's situation and what she wants, and ends on an identity hook.

SceneMixer, Vertical Short Drama Script Format (2026): Episode Length, Word Counts, Hook Structure and AI-Generation Constraints — “What has to happen in the first three episodes?” (read 2026-10-13)

5Sources

Format requirements come from Google Ads Help, read 2026-09-12, and tool limits from each vendor page listed on published limits, read 2026-09-22. The rule against mixing the two is on method. Nearby: Thirty seconds in calls, Who publishes a minimum, Ad lengths.