CampaignReel

Ad placement specs against what generators output

LTX-Video publishes frames where others publish seconds

The model card states that quality holds below 257 frames and that the released model produces thirty frame per second video at 1216x704. It also requires frame counts divisible by eight plus one. A length is recoverable, but the card never prints one. As of 2026-09-22.

From frames to seconds, and what is lostThe card gives a frame ceiling and a frame rate. Dividing one by the other yields seconds and throws away the rule that legal frame counts divide by eight plus one.Frames below 257The ceiling, as the cardstates itA frame budgetThirty a secondThe published rate for thereleased modelA figure insecondsDivisible by 8 plus 1Which counts inside thebudget are actually accepted
Fig. 1 The conversion is trivial and it discards the constraint that decides which values are legal.
The three statements a length has to be assembled from. Recorded 2026-09-22.
Statement on the cardValueWhat it contributes
Where quality holdsFrames below 257The ceiling, in frames
What the released model produces30 FPS at 1216x704The divisor
Accepted frame countsDivisible by 8, plus 1Which values inside the ceiling are legal

Inclusion rule. Statements on the model card that bear on how long one generation runs. A seconds figure is not recorded, because the card does not print one and this register does not convert. Order. Ceiling, then rate, then the rule that filters the values between them.

1A unit mismatch is a gap, not a detail

Every ad slot this register reads is written in seconds. This row is written in frames. The arithmetic is trivial and the register still declines to do it, because a converted figure would sit in the table looking exactly like a published one.

The reason to hold the line is the divisibility rule. Frames divisible by eight plus one means legal counts are 249, 241, 233 and so on, and a seconds figure computed from the ceiling would land on values the model refuses. The unit carries a constraint that the conversion loses.

2Below 257 is a quality statement, not a hard limit

The wording matters. The card says the model works best under that count, which is weaker than a refusal and stronger than a suggestion. A request above it may return something; the card declines to say what.

This register records the two kinds of statement differently wherever a page allows it. A ceiling that refuses is a planning fact. A ceiling that degrades is a risk, and the difference decides whether a shot list can be written against the number or only near it.

3What the card gives instead of a duration

What is published is unusually precise about shape and rate: 1216x704 and thirty frames a second, both as single values rather than ladders. This is a research artefact described for someone running it, not a product described for someone buying it.

Read that way the missing seconds figure is consistent rather than careless. Nobody running inference locally needs the length in the unit an ad slot uses, and nobody planning a campaign can use the card without doing a conversion the card never authorised.

4Where this cell sits in the column

Duration, generator by generatorWhat each generator prints as a length, LTX-Video marked. Nothing on this axis comes from a surface. Recorded 2026-09-22.Duration, generator by generatorDurationAmazon Nova Reel — Duration: 6 s increments, up to two minutesAmazon Nova ReelCogVideoX — Duration: 6 s, at 49 framesCogVideoXGoogle Veo — Duration: 4, 6 or 8 sGoogle VeoGrok Imagine — Duration: 1 to 15 sGrok ImagineHedra — Duration: 10 minutesHedraHeyGen — Duration: 30 minutes per sceneHeyGenKling AI — Duration: Not statedKling AILTX-Video — Duration: Frames, never secondsLTX-VideoMiniMax — Duration: 4 to 15 sMiniMaxPika — Duration: 5 s and 10 s, 20-25 s on PikaframesPikaPixVerse — Duration: 1 to 15 s on version 6PixVerseRunway — Duration: 5 to 15 s on Gen-4.5RunwaySceneMixer — Duration: Thirty seconds on the Wan tiers, fifteen on H3SceneMixerVidu — Duration: Not statedViduWan 3.0 — Duration: 2 to 30 sWan 3.0
Fig. 2 What each generator prints as a length, LTX-Video marked. Nothing on this axis comes from a surface. Recorded 2026-09-22.
Every generator in the register on the duration column, with LTX-Video marked. Recorded 2026-09-22.
GeneratorDuration
Amazon Nova Reel6 s increments, up to two minutes
CogVideoX6 s, at 49 frames
Google Veo4, 6 or 8 s
Grok Imagine1 to 15 s
Hedra10 minutes
HeyGen30 minutes per scene
Kling AINot stated
LTX-VideoFrames, never seconds
MiniMax4 to 15 s
Pika5 s and 10 s, 20-25 s on Pikaframes
PixVerse1 to 15 s on version 6
Runway5 to 15 s on Gen-4.5
SceneMixerThirty seconds on the Wan tiers, fifteen on H3
ViduNot stated
Wan 3.02 to 30 s

Inclusion rule. Every generator with a row in this register, carrying whatever its own page states as a length. A page that states none keeps its row and says so. Order. Alphabetical by generator name.

  • Where the card says quality holds; length is published in frames
    Works best on resolutions under 720 x 1280 and number of frames below 257not secondsLightricks LTX-Video model card / recorded 2026-09-22
  • Shapes and lengths the model accepts
    Resolutions that are divisible by 32 and number of frames that are divisible by 8 + 1Lightricks LTX-Video model card / recorded 2026-09-22
  • What the released model produces
    30 FPS videos at a 1216x704 resolutionLightricks LTX-Video model card / recorded 2026-09-22

5Sources

Read from the Lightricks LTX-Video model card, checked 2026-09-22. The column itself is described on duration, and the rule that keeps surfaces and generators apart is on method. Next along this column: MiniMax, Pika.