CampaignReel

Ad placement specs against what generators output

Resolution tier: a product name shaped like a number

A resolution tier is a named step on a quality ladder. Inside one vendor's page it reliably says which option is cheaper and which is better. Across pages it does not guarantee the same pixel counts, shape handling or encode. As of 2026-09-12.

A ladder is for choosing, not checkingInside one page a tier reliably says which option is cheaper and better. Against a published pixel minimum it requires a guess about what the name contains.Inside one pageAcross pagesWhich option is cheaperReliableNot comparableApproximate heightRoughly fixedRoughly, and only roughlyClears a pixel floorNeeds a guessNeeds a measurementWidth follows from the shape, which is often elsewhere
Fig. 1 The useful thing to read about a ladder is its floor, not its top.
Resolution tier, as published. Recorded 2026-09-12.
PropertyFixed by the tier nameWhere it is really settled
Approximate heightRoughlyOnly where a pixel pair is printed
WidthNoBy the shape, often a separate field
Encode and bitrateNoUsually unpublished anywhere
Comparability between vendorsNoBy measuring a delivered file

Inclusion rule. Properties commonly assumed to follow from a tier name, with where each is actually settled. Assumptions are labelled as assumptions. Order. The property the name comes closest to fixing first.

1A ladder is for choosing, not for checking

Tiers exist because each step is priced. That makes them excellent for deciding how much to spend and poor for confirming that a file will clear a published pixel minimum.

Where a surface states a minimum in pixels, the check has to pass through the tier name and a guess about what it contains. The guess is usually right and it is still a guess.

2The width is the part the name never carries

A vertical frame and a widescreen frame at the same tier differ by a large factor in area. Where shape is a separate parameter, the tier bounds one dimension and the other follows from a choice made in a different cell.

That is why pages publishing exact pairs are easier to verify even when their figures are lower. A pair needs no second cell to be interpretable.

3Drafting at the bottom of a ladder is the point

The commercial value of a ladder is that exploration can happen cheaply and delivery once. A page with a single value removes that, and a page whose bottom rung is already high removes most of it.

So the useful thing to read about a ladder is not its top but its floor, and whether the floor clears whatever minimum the placement publishes.

A vocabulary entry: the definition, plus how the specification pages on these sheets usually publish it. Table checked 2026-09-12. Nearby entries: Bitrate, Container and codec.

4From brief to placement

For ad work around “Resolution tier”, SceneMixer's pages explain how its ad projects are produced:

The spoken lines and the end card follow your interface language across fifteen dialogue languages, with the cast and setting adapted to that market. The end card falls back to a language it can typeset when a script needs shaping or right-to-left layout.

SceneMixer, AI Ad Video Generator — “Which languages can the ad be in?” (read 2026-10-13)

The product image is always redrawn from your original photo so it stays your product.

SceneMixer, Ad Projects and Remake Projects: What Looks Different in the Wizard and the Editor, and Why — “Can I redraw the product from text?” (read 2026-10-13)