Fitting Wan 3.0 output into YouTube ad formats
The Wan 3.0 reference gives duration as an integer in the range two to thirty seconds, three resolution tiers, an adaptive default with six named ratios behind it, and says the returned video URL is valid for 24 hours. Thirty seconds is the widest single call on the scene generator side of this register. As of 2026-09-22.
| Format | Generations needed | Note |
|---|---|---|
| Bumper, 5-6 s | One generation | Two seconds is the floor |
| Non-skippable, up to 60 s | Two generations | Thirty seconds is the ceiling |
| Skippable, 30 s of paid view | One generation | Thirty seconds reaches the paid mark exactly |
| Masthead, 16:9 up to 30 s | One generation | 16:9 is one of six named ratios |
Inclusion rule. Formats from Google's own help page, matched only against limits the tool vendor publishes. Where either side does not state a value, the row says so rather than estimating. Order. Shortest format first, as on the placements page.
1How much each tool puts in writing
| Tool | Limits published |
|---|---|
| Amazon Nova Reel | 4 published |
| CogVideoX | 3 published |
| Google Veo | 4 published |
| Grok Imagine | 4 published |
| Hedra | 3 published |
| HeyGen | 4 published |
| LTX-Video | 3 published |
| MiniMax | 3 published |
| Pika | 2 published |
| PixVerse | 3 published |
| Runway | 4 published |
| SceneMixer | 3 published |
| Wan 3.0 | 4 published |
Inclusion rule. Tools with a sheet on this site, counted by how many separate output limits their own pages state. A limit mentioned only in a launch post is not counted. Order. Alphabetical by tool name.
| Tool | Bumper, 5-6 s |
|---|---|
| Amazon Nova Reel | One shot |
| CogVideoX | One generation |
| Google Veo | One generation |
| Grok Imagine | One generation |
| Hedra | One generation |
| HeyGen | One scene |
| LTX-Video | One generation |
| MiniMax | One generation |
| Pika | One generation |
| PixVerse | One generation |
| Runway | One generation |
| SceneMixer | One generation |
| Wan 3.0 | One generation |
Inclusion rule. Tools publishing output limits on their own product pages. A tool silent on this particular limit keeps its row, marked hollow. Order. Alphabetical by tool name.
| Tool | Non-skippable, up to 60 s |
|---|---|
| Amazon Nova Reel | One request of ten shots |
| CogVideoX | Ten generations |
| Google Veo | Eight generations |
| Grok Imagine | Four generations |
| Hedra | One generation |
| HeyGen | One scene |
| LTX-Video | Seven generations |
| MiniMax | Four generations |
| Pika | Six or more generations |
| PixVerse | Four generations |
| Runway | Four generations |
| SceneMixer | Two generations on Wan 3.0 |
| Wan 3.0 | Two generations |
Inclusion rule. Tools publishing output limits on their own product pages. A tool silent on this particular limit keeps its row, marked hollow. Order. Alphabetical by tool name.
| Tool | Skippable, 30 s of paid view |
|---|---|
| Amazon Nova Reel | One request of five shots |
| CogVideoX | Five generations |
| Google Veo | Four generations |
| Grok Imagine | Two generations |
| Hedra | One generation |
| HeyGen | One scene |
| LTX-Video | Four generations |
| MiniMax | Two generations |
| Pika | Two to three generations |
| PixVerse | Two generations |
| Runway | Two generations |
| SceneMixer | One generation on Wan 3.0 |
| Wan 3.0 | One generation |
Inclusion rule. Tools publishing output limits on their own product pages. A tool silent on this particular limit keeps its row, marked hollow. Order. Alphabetical by tool name.
2Thirty seconds lands exactly on a billing threshold
Two of the six YouTube formats settle at thirty seconds: the Masthead autoplay window and the point at which a skippable in-stream view is charged. A single call that reaches thirty seconds covers both as one continuous piece, with no join to hide and nothing for an editor to match. That is the cleanest fit any generator row has against those two formats.
The sixty second non-skippable still needs two calls, which is the lowest join count in the register for that format among entries that generate scenes rather than performances. It is also the figure that shows up second-hand on another sheet here: SceneMixer publishes thirty seconds where a job runs on Wan 3.0 or Seedance 2.5 and fifteen where it runs on Seedance 2.0 or MiniMax, and the ceiling it quotes is the one this reference sets.
3An adaptive default and a 24 hour URL
The ratio parameter defaults to adaptive, with 21:9, 16:9, 4:3, 1:1, 3:4 and 9:16 available behind it. Adaptive is a sensible default for a model that takes a reference frame and a poor one for an advertisement, because a placement names its shape and a default that infers one will occasionally infer a different one from a changed input.
The retention line is the other figure worth carrying off this page: a video URL valid for 24 hours, with an instruction to download and save to permanent storage. One other entry in this register publishes a retention period, and it is shorter in kind rather than in length, so a production that treats the vendor as storage is making the same mistake against two different vendors.
4Sources
Output limits read from the API reference at alibabacloud.com, checked 2026-09-22. Format requirements are from Google Ads Help, and the matching rule is on method. Next along the register: Amazon Nova Reel, CogVideoX. The whole set of 15 is on published limits, and the sheets for each are indexed at tools.
- Duration parameterAn integer in the range [2, 30] seconds, and input plus output must not exceed 30 seconds
- Resolution tiers1080P, 720P and 480P
- Aspect ratios offeredadaptive, the default, then 21:9, 16:9, 4:3, 1:1, 3:4 and 9:16
- How long the output stays fetchableA video URL valid for 24 hours is returned