CampaignReel

Ad placement specs against what generators output

Wan 3.0 defaults to adaptive before naming six shapes

The reference lists adaptive as the default and then 21:9, 16:9, 4:3, 1:1, 3:4 and 9:16. A request that says nothing about shape gets a shape the model picked, which is the opposite of how the other explicit row in this column behaves. As of 2026-09-22.

What an adaptive default costs a placementThe default hands the shape decision to the model. An unattended batch can come back in several shapes, none of them errors, and the problem appears at upload.Field unsetThe default is adaptive, sothe model choosesA shape nobodybookedBatch generatedEvery piece looks correct onits ownA set with mixedshapesUploadThe surface accepts specificshapes and does not care why
Fig. 1 The fix is one line in a request, and it has to be deliberate because nothing fails loudly.
What the default does, and what the named values do instead. Recorded 2026-09-22.
SettingWho decides the shapeSuitability for a booked placement
adaptive, the defaultThe model, per requestUnsafe: the output shape is not known in advance
A named ratioThe requestSafe: the shape is fixed before generation
Omitting the fieldFalls back to adaptiveSame risk as choosing it deliberately

Inclusion rule. Values the aspect ratio parameter accepts on this reference page, with the default it names. The judgement column states the consequence for a placement, not a vendor claim. Order. The default first, because it is what an incomplete request gets.

1An adaptive default is the one shape a placement cannot accept

Every ad surface this register reads accepts specific shapes. A file whose shape was chosen by the model is a file whose acceptance was chosen by the model, and a batch generated without the field set can come back in several shapes across one campaign.

The fix is trivial and has to be deliberate: set the ratio on every request. It is worth a page because the failure is silent. Nothing errors, the pieces look correct on their own, and the problem appears when they are uploaded against a spec.

2Six named values sit behind the default

Once the field is set, this row publishes the same six shapes as the other explicit entry in the column, from twenty-one by nine to nine by sixteen with a square option in between. Nothing is missing; the difference between the two rows is entirely in what happens when nobody chooses.

Read together they show that a default is a specification. Two pages offering identical lists behave differently in production because one refuses to proceed and the other proceeds on its own judgement.

3Shape is unconditional here, unlike on two other rows

No tier or length condition attaches to any of the six values on this page. A vertical thirty second piece at 480P is a request the reference supports on its face, and the same is true at 1080P.

That independence is the property that makes this row the common answer for a long vertical placement. The work it leaves is administrative rather than technical: making sure the field is never left to the default in a pipeline that generates many pieces unattended.

4Where this cell sits in the column

Aspect ratio, generator by generatorWhat each generator says about shape, Wan 3.0 marked. Hollow means the page addresses it nowhere. Recorded 2026-09-22.Aspect ratio, generator by generatorAspect ratioAmazon Nova Reel — Aspect ratio: Not statedAmazon Nova ReelCogVideoX — Aspect ratio: Not statedCogVideoXGoogle Veo — Aspect ratio: 16:9 and 9:16Google VeoGrok Imagine — Aspect ratio: Seven, 16:9 the defaultGrok ImagineHedra — Aspect ratio: Seven, including 9:21 and 21:9HedraHeyGen — Aspect ratio: 16:9 or 9:16HeyGenKling AI — Aspect ratio: Not statedKling AILTX-Video — Aspect ratio: Not statedLTX-VideoMiniMax — Aspect ratio: Six, required for text-to-videoMiniMaxPika — Aspect ratio: Not statedPikaPixVerse — Aspect ratio: Eight on version 6PixVerseRunway — Aspect ratio: Seven pixel pairsRunwaySceneMixer — Aspect ratio: 9:16 and 16:9SceneMixerVidu — Aspect ratio: Not statedViduWan 3.0 — Aspect ratio: Six, adaptive by defaultWan 3.0
Fig. 2 What each generator says about shape, Wan 3.0 marked. Hollow means the page addresses it nowhere. Recorded 2026-09-22.
Every generator in the register on the aspect ratio column, with Wan 3.0 marked. Recorded 2026-09-22.
GeneratorAspect ratio
Amazon Nova ReelNot stated
CogVideoXNot stated
Google Veo16:9 and 9:16
Grok ImagineSeven, 16:9 the default
HedraSeven, including 9:21 and 21:9
HeyGen16:9 or 9:16
Kling AINot stated
LTX-VideoNot stated
MiniMaxSix, required for text-to-video
PikaNot stated
PixVerseEight on version 6
RunwaySeven pixel pairs
SceneMixer9:16 and 16:9
ViduNot stated
Wan 3.0Six, adaptive by default

Inclusion rule. Every generator in the register, carrying whatever its own page says about output shape. Six rows say nothing and are marked hollow rather than dropped. Order. Alphabetical by generator name.

5Sources

Read from the Wan3.0 API reference, checked 2026-09-22. The column itself is described on aspect ratio, and the rule that keeps surfaces and generators apart is on method. Next along this column: PixVerse, Grok Imagine.