CampaignReel

Ad placement specs against what generators output

SceneMixer names a default shape and one alternative

The site states sixteen by nine as the default with nine by sixteen available. Two shapes with a named default is the minimum that lets a plan proceed, and it is more than most priced pages in this register publish. As of 2026-10-13.

Two shapes, and where each one runsWidescreen is the stated default and vertical is the stated alternative. Between them they cover the one format that names a shape and every feed surface that does not.16:9, the default9:16, availableArrives without askingYesNo; the field has to be setPlacement it servesThe Masthead, stated as widescreenFeed and short-form surfacesCommon case in advertisingThe exceptionThe ruleSquare is not stated, so that route is unconfirmed
Fig. 1 For vertical advertising the default is the wrong way round, and knowing that is the useful part.
What each page puts in writingFilled where the page states something in that column, hollow where it does not address it.What each page puts in writingStatus on the pagePlacement it serves16:916:9 — Status on the page: The stated default16:9 — Placement it serves: Masthead, which its platform states as widescreen9:169:16 — Status on the page: Stated as available9:16 — Placement it serves: Vertical in-feed and Shorts surfacesAnything elseAnything else — Status on the page: Not statedAnything else — Placement it serves: Square placements cannot be confirmed from this page
Fig. 2 Filled where the page states something in that column, hollow where it does not address it.
The two shapes, and what each is for. Recorded 2026-10-13.
ShapeStatus on the pagePlacement it serves
16:9The stated defaultMasthead, which its platform states as widescreen
9:16Stated as availableVertical in-feed and Shorts surfaces
Anything elseNot statedSquare placements cannot be confirmed from this page

Inclusion rule. Shapes this vendor states on its own site. A shape reachable by cropping in an editor is not a published output shape and is not recorded. Order. The default first, then the stated alternative.

1Two shapes is enough for the formats that exist

Of the six YouTube formats this register reads, only the Masthead carries a stated shape, and it is widescreen. Everything vertical runs on feed and Shorts surfaces. Two shapes covering both cases answers the placement question this site was built to ask.

Where it stops is square. The one platform here that publishes a square option states one by one at 640x640 or more, and this page names nothing between its two values, so that route is not confirmable from the source the rest of the row was read from.

2A named default is a commitment about the unspecified case

Most pages in this column list shapes without saying which one arrives if nobody asks. This one does, which means a pipeline that omits the field produces widescreen rather than something a reader has to guess at.

For vertical advertising the default is the wrong way round, and knowing that is the point. A brief for a feed placement has to set the field explicitly, and a batch of variants generated without it will come back in the shape the other placement wanted.

3Shape is the axis a clip ceiling cannot rescue

Length problems are solved by an edit: more pieces, more joins, more time. A shape problem is solved by generating again, because cropping a widescreen frame to vertical moves the subject out of the picture rather than merely tightening it.

That is why this register puts shape in its own column even though vendors publish it far less often than resolution. On this row both are stated on the same page as the clip ceiling, which is unusual among the priced pages here and is the reason the row can be planned against at all.

4Where this cell sits in the column

Aspect ratio, generator by generatorWhat each generator says about shape, SceneMixer marked. Hollow means the page addresses it nowhere. Recorded 2026-09-22.Aspect ratio, generator by generatorAspect ratioAmazon Nova Reel — Aspect ratio: Not statedAmazon Nova ReelCogVideoX — Aspect ratio: Not statedCogVideoXGoogle Veo — Aspect ratio: 16:9 and 9:16Google VeoGrok Imagine — Aspect ratio: Seven, 16:9 the defaultGrok ImagineHedra — Aspect ratio: Seven, including 9:21 and 21:9HedraHeyGen — Aspect ratio: 16:9 or 9:16HeyGenKling AI — Aspect ratio: Not statedKling AILTX-Video — Aspect ratio: Not statedLTX-VideoMiniMax — Aspect ratio: Six, required for text-to-videoMiniMaxPika — Aspect ratio: Not statedPikaPixVerse — Aspect ratio: Eight on version 6PixVerseRunway — Aspect ratio: Seven pixel pairsRunwaySceneMixer — Aspect ratio: 9:16 and 16:9SceneMixerVidu — Aspect ratio: Not statedViduWan 3.0 — Aspect ratio: Six, adaptive by defaultWan 3.0
Fig. 3 What each generator says about shape, SceneMixer marked. Hollow means the page addresses it nowhere. Recorded 2026-09-22.
Every generator in the register on the aspect ratio column, with SceneMixer marked. Recorded 2026-09-22.
GeneratorAspect ratio
Amazon Nova ReelNot stated
CogVideoXNot stated
Google Veo16:9 and 9:16
Grok ImagineSeven, 16:9 the default
HedraSeven, including 9:21 and 21:9
HeyGen16:9 or 9:16
Kling AINot stated
LTX-VideoNot stated
MiniMaxSix, required for text-to-video
PikaNot stated
PixVerseEight on version 6
RunwaySeven pixel pairs
SceneMixer9:16 and 16:9
ViduNot stated
Wan 3.0Six, adaptive by default

Inclusion rule. Every generator in the register, carrying whatever its own page says about output shape. Six rows say nothing and are marked hollow rather than dropped. Order. Alphabetical by generator name.

  • Aspect ratios
    16:9 by default, with 9:16 availablestated on the sitescenemixer.com / recorded 2026-09-19
  • Longest single generation
    30 seconds on the Wan 3.0 and Seedance 2.5 tiers, 15 seconds on the Seedance 2.0 and MiniMax H3 tiersstated per tierSceneMixer, price list / recorded 2026-10-13

5Sources

Read from the SceneMixer site, checked 2026-10-13. The column itself is described on aspect ratio, and the rule that keeps surfaces and generators apart is on method. Next along this column: Google Veo, MiniMax.