CampaignReel

Ad placement specs against what generators output

File size and bitrate, published by platforms only

TikTok states a 500 MB ceiling and a 516 kbps floor. None of the 15 tools in this register publishes the file size or bitrate of its output, although two publish megabyte ceilings on what may be uploaded to them, so the constraint cannot be checked before generating. As of 2026-09-12.

What each page puts in writingFilled where the page states something in that column, hollow where it does not address it.What each page puts in writingWhat is publishedPlatform ceilingPlatform ceiling — What is published: 500 MB or lessTools publishing output file sizeTools publishing output file size — What is published: None of fifteenTools publishing output bitrateTools publishing output bitrate — What is published: None of fifteenTools publishing upload ceilingsTools publishing upload ceilings — What is published: Two of fifteen
Fig. 1 Filled where the page states something in that column, hollow where it does not address it.
Which side of the match publishes file-level constraints. Recorded 2026-09-12.
ItemWhat is publishedDetail
Platform ceiling500 MB or lessBitrate 516 kbps or more
Tools publishing output file sizeNone of fifteenNot on any page read here
Tools publishing output bitrateNone of fifteenResolution is published instead
Tools publishing upload ceilingsTwo of fifteenRunway and HeyGen, for inputs

Inclusion rule. File constraints stated on the platform's help page or on the tool's own priced page. Figures obtained by generating a clip and inspecting it are outside this register. Order. Platform first, then the tool side.

1Resolution is published because something depends on it

Fourteen of the 15 rows publish a resolution, either because each tier costs a different amount or because a model card was written to report what the weights produce. File size and bitrate are consequences of encoding choices nobody charges for and no card reports, so nobody documents them.

The result is that the spec the platform asks about is the spec the tool side is silent on, which holds across priced pages and documentation pages alike rather than being a quirk of one vendor.

2In practice the ceiling is generous and the floor is low

Five hundred megabytes is a large file for a short vertical ad, and 516 kbps is a low bitrate. It is unlikely that any tool here produces output that violates either, and the two rows that publish megabyte figures at all are describing uploads going the other way: 32MB for a video into Runway by URL, 100MB into HeyGen.

Unlikely is not the same as published, which is why the rows say not published rather than compliant. A register that filled those cells with a reasonable guess would be making the strongest claim on the page out of the weakest evidence.

3What a production can do about it

Generate one clip at the intended settings and look at the file. That answers the question definitively for that tool at that tier on that day, which is more than any published page offers.

This register does not do that, because a figure from one clip on one account would be presented as a property of the product and would be wrong as soon as an encoder setting changed.

4From brief to placement

For ad work around “File limits”, SceneMixer's pages explain how its ad projects are produced:

You can recomposite with different end-card text, and in step-by-step mode you can reshoot individual segments. The finished file can also be downloaded and shared with a link.

SceneMixer, How to Make an Ad from One Photo — “Can I change the ad after it is finished?” (read 2026-10-13)

An AI short drama is a serialized show of 60–120 second vertical episodes whose cast, sets and footage are generated by AI. Making one takes six steps: analyze the script into episodes, lock a consistent cast with reference art, localize for your market, write and edit storyboards, generate each 4–15 second shot, then composite and publish.

SceneMixer, How to Make an AI Short Drama, Step by Step (read 2026-10-13)

5Sources

Format requirements come from Google Ads Help and tool limits from each vendor page listed on published limits, both read 2026-09-12. The rule against mixing the two is on method. Nearby: Ten seconds, Shape first, Resolutions.