CampaignReel

Ad placement specs against what generators output

Nova Reel publishes twenty-four frames a second

The model table gives twenty-four frames a second as a single value, beside a single resolution of 1280x720. It is the highest-context figure in a column that twelve of the fifteen entries in this register leave empty. As of 2026-09-22.

A rate that matches filmed materialTwenty-four frames a second is what cinema has used for a century, so an ad carrying it has one fewer property marking it as generated when it plays beside shot footage.What the placement checksWhat the viewer noticesFrame rateNothing; neither surface states oneWhether motion reads as filmedWhere it is publishedA user guideIn the break, beside shot workCan it be changedNo; a single valueOnly by a separate processing stepThree of seventeen pages here print this figure
Fig. 1 No surface here asks for a rate, so this is a question about how the picture looks rather than about acceptance.
What each page puts in writingFilled where the page states something in that column, hollow where it does not address it.What each page puts in writingValueNumber of alternativesFrame rateFrame rate — Value: 24 frames per secondFrame rate — Number of alternatives: NoneResolutionResolution — Value: 1280x720Resolution — Number of alternatives: NoneDurationDuration — Value: Six second increments, up to two minutesDuration — Number of alternatives: A step, not a menu
Fig. 2 Filled where the page states something in that column, hollow where it does not address it.
The rate, and the two figures it sits beside. Recorded 2026-09-22.
FieldValueNumber of alternatives
Frame rate24 frames per secondNone
Resolution1280x720None
DurationSix second increments, up to two minutesA step, not a menu

Inclusion rule. Fields the model table prints. A rate reachable through post-processing is not an output specification and is not recorded. Order. As the model table orders its rows.

1Twenty-four is the rate filmed material arrives at

Cinema has used it for a century and audiences read it as the texture of shot footage. For an advertisement that has to sit in a break beside filmed work, a matching rate is one fewer thing that marks the piece as generated.

Nothing on the placement side of this register asks for a rate, so the figure is not a compliance matter. It is a question of what the picture looks like when it plays, and it is published here where twelve other rows leave it to be measured.

2A fixed rate beside a fixed size describes a format

Three single values in three columns means every request returns the same kind of file. Upload checks are answered once for the whole campaign, and a batch of forty variants inherits the answer rather than each needing its own measurement.

The cost is the absence of levers. There is no cheaper rung and no smoother rate to buy, so the only thing a brief can change here is the content and the length.

3Why this column is mostly empty across the register

Frame rate is not priced, so rate cards omit it. It is not usually a parameter, so API references omit it. The three entries that publish it are a user guide and two model cards, which are documents written for someone running the model rather than buying an output.

That pattern is the finding the column exists to record. A figure nobody charges for is a figure nobody publishes, and it becomes visible only when it differs by a factor of three between the pages that do.

4Where this cell sits in the column

Frame rate, generator by generatorWhat each generator says about frame rate, Amazon Nova Reel marked. Twelve rows are hollow, which is the point of printing it. Recorded 2026-09-22.Frame rate, generator by generatorLTX-Video30 fps30 fpsAmazon Nova Reel24 fps24 fpsCogVideoX8 fps8 fpsGoogle VeoNot statedGrok ImagineNot statedHedraNot statedHeyGenNot statedKling AINot statedMiniMaxNot statedPikaNot statedPixVerseNot statedRunwayNot statedSceneMixerNot statedViduNot statedWan 3.0Not stated
Fig. 3 What each generator says about frame rate, Amazon Nova Reel marked. Twelve rows are hollow, which is the point of printing it. Recorded 2026-09-22.
Every generator in the register on the frame rate column, with Amazon Nova Reel marked. Recorded 2026-09-22.
GeneratorFrame rate
Amazon Nova Reel24 fps
CogVideoX8 fps
Google VeoNot stated
Grok ImagineNot stated
HedraNot stated
HeyGenNot stated
Kling AINot stated
LTX-Video30 fps
MiniMaxNot stated
PikaNot stated
PixVerseNot stated
RunwayNot stated
SceneMixerNot stated
ViduNot stated
Wan 3.0Not stated

Inclusion rule. Every generator in the register against the frame rate column. Three rows carry a figure and twelve do not; the empty rows are the finding. Order. Alphabetical by generator name.

5Sources

Read from the Amazon Nova user guide, checked 2026-09-22. The column itself is described on frame rate, and the rule that keeps surfaces and generators apart is on method. Next along this column: CogVideoX, LTX-Video.