CampaignReel

Ad placement specs against what generators output

HeyGen offers two shapes inside very free dimensions

The usage limits page states sixteen by nine or nine by sixteen, on the same page that permits any width and height between 128 and 4,096 pixels. The permissive figure is the size; the binding figure is the shape, and it is the shorter list of the two. As of 2026-09-22.

The short list is the binding oneDimensions are free between 128 and 4,096 pixels and shapes are two values. A square frame is plainly within the pixel range and is not on the shape list.What does the placement ask forWidescreen or verticalServed exactlyArbitrary even dimensions inside the shape, so no cropstep is needed.SquareNot confirmableThe pixels are permitted and the shape is not listed,so the route is unproven.Precision on size, restriction on shape
Fig. 1 Two cells that contradict each other at first reading, and the shorter list is the one a surface checks.
What each page puts in writingFilled where the page states something in that column, hollow where it does not address it.What each page puts in writingWhat it permitsWhether it bindsAspect ratioAspect ratio — What it permits: 16:9 or 9:16Aspect ratio — Whether it binds: Yes: only two shapesDimensionsDimensions — What it permits: 128 to 4,096 pixels each sideDimensions — Whether it binds: Only at the extremesSquare outputSquare output — What it permits: Not statedSquare output — Whether it binds: A 1:1 frame is not confirmable from this page
Fig. 2 Filled where the page states something in that column, hollow where it does not address it.
The two statements, and which one binds. Recorded 2026-09-22.
StatementWhat it permitsWhether it binds
Aspect ratio16:9 or 9:16Yes: only two shapes
Dimensions128 to 4,096 pixels each sideOnly at the extremes
Square outputNot statedA 1:1 frame is not confirmable from this page

Inclusion rule. Output shape and size statements on this usage limits page. Upload ceilings for input files belong to the file column and are recorded there. Order. The binding statement first.

1Free dimensions inside a fixed shape

Read alone, a range from 128 to 4,096 pixels on each side suggests any frame at all, including square and ultrawide. The shape list on the same page is two values, and that is the statement a placement check has to use.

This is the register's clearest case for keeping shape and size in separate columns. A single cell combining them would either overstate what the page offers or hide the unusual freedom on the size axis, and both readings would be wrong in different directions.

2The two shapes that matter, and nothing else

Widescreen and vertical cover the Masthead and every feed surface this register reads. For a presenter delivering a message to camera, those are also the only two framings the form really needs, which makes the short list a design decision rather than a gap.

Square is the omission with a real placement behind it: the one platform here that publishes a square option states one by one at 640x640 or more. That route cannot be confirmed from this page even though the dimension range plainly permits the pixels.

3What a free dimension range is actually good for

Odd pixel counts after a crop are a common cause of rejection at upload. A row that accepts arbitrary even dimensions inside its two shapes can be asked for the exact frame a platform wants, so the crop step that introduces the problem never happens.

That is a delivery advantage rather than a creative one, and it is the kind of thing a spec column surfaces only when the columns are read side by side. Alone, the shape cell looks like the most restrictive in the register; beside the size cell it is the most precise.

4Where this cell sits in the column

Aspect ratio, generator by generatorWhat each generator says about shape, HeyGen marked. Hollow means the page addresses it nowhere. Recorded 2026-09-22.Aspect ratio, generator by generatorAspect ratioAmazon Nova Reel — Aspect ratio: Not statedAmazon Nova ReelCogVideoX — Aspect ratio: Not statedCogVideoXGoogle Veo — Aspect ratio: 16:9 and 9:16Google VeoGrok Imagine — Aspect ratio: Seven, 16:9 the defaultGrok ImagineHedra — Aspect ratio: Seven, including 9:21 and 21:9HedraHeyGen — Aspect ratio: 16:9 or 9:16HeyGenKling AI — Aspect ratio: Not statedKling AILTX-Video — Aspect ratio: Not statedLTX-VideoMiniMax — Aspect ratio: Six, required for text-to-videoMiniMaxPika — Aspect ratio: Not statedPikaPixVerse — Aspect ratio: Eight on version 6PixVerseRunway — Aspect ratio: Seven pixel pairsRunwaySceneMixer — Aspect ratio: 9:16 and 16:9SceneMixerVidu — Aspect ratio: Not statedViduWan 3.0 — Aspect ratio: Six, adaptive by defaultWan 3.0
Fig. 3 What each generator says about shape, HeyGen marked. Hollow means the page addresses it nowhere. Recorded 2026-09-22.
Every generator in the register on the aspect ratio column, with HeyGen marked. Recorded 2026-09-22.
GeneratorAspect ratio
Amazon Nova ReelNot stated
CogVideoXNot stated
Google Veo16:9 and 9:16
Grok ImagineSeven, 16:9 the default
HedraSeven, including 9:21 and 21:9
HeyGen16:9 or 9:16
Kling AINot stated
LTX-VideoNot stated
MiniMaxSix, required for text-to-video
PikaNot stated
PixVerseEight on version 6
RunwaySeven pixel pairs
SceneMixer9:16 and 16:9
ViduNot stated
Wan 3.0Six, adaptive by default

Inclusion rule. Every generator in the register, carrying whatever its own page says about output shape. Six rows say nothing and are marked hollow rather than dropped. Order. Alphabetical by generator name.

5Sources

Read from the HeyGen usage limits page, checked 2026-09-22. The column itself is described on aspect ratio, and the rule that keeps surfaces and generators apart is on method. Next along this column: Hedra, Runway.