CampaignReel

Ad placement specs against what generators output

Pika publishes length as a priced step

The pricing page lists five and ten seconds for text-to-video and image-to-video, and twenty to twenty-five seconds on Pikaframes. Duration appears as a column with its own cost, which makes length a billing decision taken at the moment of the request. As of 2026-09-12.

A step is chosen before the shot existsFive and ten seconds are priced values rather than points in a range, so a seven second beat is bought at ten and trimmed, and the waste is paid at every iteration.What length does the beat actually wantFive seconds or lessOne step, nothing wastedThe cheapest request in theladder, and the neatest fit for abumper.Between six and tenBought at ten, trimmedPaid in full at every attemptwhile the beat is still beingfound.Past tenPikaframes, priced apartTwenty to twenty-five seconds inits own row on the rate card.Each branch is a different line on the invoice
Fig. 1 Where length is a priced step, exploring at the wrong length costs the same as delivering at it.
Length in the spec, by stepBars are the length as each page publishes it. Placement rules and tool limits are never mixed on one axis.Length in the spec, by stepPikaframes20 to 25 seconds20 to 25 secondsStandard10 seconds10 secondsStandard5 seconds5 seconds
Fig. 2 Bars are the length as each page publishes it. Placement rules and tool limits are never mixed on one axis.
The steps the page prices, and what each is for. Recorded 2026-09-12.
StepLengthWhere it appears
Standard5 secondsPriced for text-to-video and image-to-video
Standard10 secondsThe longest of the ordinary steps
Pikaframes20 to 25 secondsIts own row, priced separately

Inclusion rule. Lengths the pricing page attaches a cost to. A length shown in a demonstration but absent from the priced table is not recorded, because the priced table is what a buyer is held to. Order. Shortest first, with the separately priced mode last.

1A step is a commitment made before the shot exists

Where length is a free parameter, a piece can be asked for at the length the edit wants. Where it is a priced step, the choice is between five and ten, and anything in between is bought at ten and trimmed. The waste is small per request and compounds across a campaign of variants.

It also changes what a draft costs. Iterating a seven second beat means paying the ten second rate every time, so the cheap way to explore is at five and the expensive way is to discover at ten that the beat needed to be seven.

2Pikaframes is a second route rather than a longer step

Twenty to twenty-five seconds is published in its own priced row, not as a third value in the standard ladder. It reads as a different mode with a different cost basis, which is why this register lists it as a separate step rather than extending the range.

Against the slots that exist, that row is the one that matters. Thirty seconds is the Masthead autoplay window and the point a skippable view is charged, and a single twenty-five second piece comes closer to it than two standard steps joined in an edit.

3What the page states about shape, and what it does not

Resolutions appear because each is priced: 480p, 720p and 1080p. Aspect ratio appears nowhere on the page, so this row is hollow in that column and the Masthead's stated widescreen requirement cannot be checked against it from the page this register reads.

The pattern is consistent across the priced pages in this register. What is charged for gets printed; what is merely true about the output does not, and shape is almost never charged for.

4Where this cell sits in the column

Duration, generator by generatorWhat each generator prints as a length, Pika marked. Nothing on this axis comes from a surface. Recorded 2026-09-22.Duration, generator by generatorDurationAmazon Nova Reel — Duration: 6 s increments, up to two minutesAmazon Nova ReelCogVideoX — Duration: 6 s, at 49 framesCogVideoXGoogle Veo — Duration: 4, 6 or 8 sGoogle VeoGrok Imagine — Duration: 1 to 15 sGrok ImagineHedra — Duration: 10 minutesHedraHeyGen — Duration: 30 minutes per sceneHeyGenKling AI — Duration: Not statedKling AILTX-Video — Duration: Frames, never secondsLTX-VideoMiniMax — Duration: 4 to 15 sMiniMaxPika — Duration: 5 s and 10 s, 20-25 s on PikaframesPikaPixVerse — Duration: 1 to 15 s on version 6PixVerseRunway — Duration: 5 to 15 s on Gen-4.5RunwaySceneMixer — Duration: Thirty seconds on the Wan tiers, fifteen on H3SceneMixerVidu — Duration: Not statedViduWan 3.0 — Duration: 2 to 30 sWan 3.0
Fig. 3 What each generator prints as a length, Pika marked. Nothing on this axis comes from a surface. Recorded 2026-09-22.
Every generator in the register on the duration column, with Pika marked. Recorded 2026-09-22.
GeneratorDuration
Amazon Nova Reel6 s increments, up to two minutes
CogVideoX6 s, at 49 frames
Google Veo4, 6 or 8 s
Grok Imagine1 to 15 s
Hedra10 minutes
HeyGen30 minutes per scene
Kling AINot stated
LTX-VideoFrames, never seconds
MiniMax4 to 15 s
Pika5 s and 10 s, 20-25 s on Pikaframes
PixVerse1 to 15 s on version 6
Runway5 to 15 s on Gen-4.5
SceneMixerThirty seconds on the Wan tiers, fifteen on H3
ViduNot stated
Wan 3.02 to 30 s

Inclusion rule. Every generator with a row in this register, carrying whatever its own page states as a length. A page that states none keeps its row and says so. Order. Alphabetical by generator name.

  • Durations
    5 and 10 seconds for text-to-video and image-to-video, and up to 20 to 25 seconds on Pikaframespriced per stepPika, pricing / recorded 2026-09-12
  • Resolutions offered
    480p, 720p and 1080pPika, pricing / recorded 2026-09-12

5Sources

Read from the Pika pricing page, checked 2026-09-12. The column itself is described on duration, and the rule that keeps surfaces and generators apart is on method. Next along this column: PixVerse, Runway.